We work to ensure a high level of data protection that safeguards your personal privacy when using our website. This privacy policy explains how your personal data is processed and protected, your rights, and how you can exercise them. We strive to ensure that you feel secure in our processing of your personal data. If you have any questions, you are welcome to contact us. Our contact details can be found at the bottom of this page.
Personal Data
Who is responsible for the personal data we collect? Reakta is the data controller for the personal data you provide to us through purchases or other interactions and is responsible for its processing.
Where is your personal data stored?
We aim to process your personal data as much as possible within the European Economic Area (EEA) and our own IT systems. However, data may be transferred to and processed in a country outside the EEA (a “third country”). Such transfers only occur to countries with an adequate level of protection and in accordance with applicable legislation.
Our website and emails are stored on servers in Sweden and on our own devices (computers, mobiles, etc.). Additionally, customer data is stored with our accounting software provider. If you subscribe to our newsletter, your contact details are stored with MailerLite.
What kind of personal data do we collect?
We collect personal data that you provide to us when you contact us, place orders on our website, subscribe to our newsletter, or participate in competitions. This may include contact information, date of birth, and payment information. We may also collect data from external partners, such as address information from public registers and creditworthiness data from credit rating agencies or banks.
How do we use your personal data?
We may use your personal data for the following purposes:
- Correspondence regarding inquiries and general information.
- Distribution of offers and newsletters (always with instructions on how to unsubscribe).
- Analysis of purchase patterns to provide relevant offers and information.
- Announcing winners in competitions we organize.
- Distributing surveys to improve our services and offerings.
- Preventing misuse or inappropriate use of our website.
- We retain your data for as long as necessary to fulfill the purposes above or as long as we are legally required to do so. Thereafter, your data is deleted.
Newsletters
We use MailerLite for newsletters and customer mailings. You can find MailerLite’s privacy policy here: https://www.mailerlite.com/legal/privacy-policy. You can unsubscribe at any time by clicking the link at the bottom of our emails or by contacting us directly.
Your Rights
You have the right to request information about the personal data we hold about you at any time. If your data is incorrect, incomplete, or irrelevant, you can request to have it corrected or deleted. We cannot delete your data if there is a statutory requirement for storage (such as accounting rules) or other legitimate grounds for retention (such as unpaid invoices). You may withdraw your consent for marketing use at any time by unsubscribing from our newsletter.
Data Sharing
To fulfill our commitments to you, we share data with companies acting as data processors for us. These partners process information on our behalf and according to our instructions to assist with IT services, payment services, transport, and marketing. We never forward, sell, or exchange your personal data with third parties for marketing purposes.
How we protect your data
To ensure that personal data sent to our website is not read by unauthorized parties, all such information is encrypted and sent via a secure connection.
Cookies
This website uses cookies to provide social media features and analyze our traffic. A cookie is a small text file saved on your computer.
Do I have to allow cookies? No. You can choose “Necessary cookies only” in the cookie banner. This saves only your preference so you don’t have to choose again. You can also browse in “Private/Incognito” mode or block cookies via your browser settings.
How we use cookies
We use cookies to analyze traffic (e.g., visitor numbers and how users find us). Our analytical cookies do not store information that identifies you personally.
Third-party cookies We use Matomo for statistics. Matomo protects your privacy better than Google Analytics as it does not perform cross-site tracking and stores data locally on our website.
Embedded content from other websites Articles on this site may include embedded content (e.g., videos, images). Embedded content from other websites behaves exactly as if the visitor has visited the other website directly; these sites may collect data about you and monitor your interaction.
Data Controller
Reakta Contact details are available [here].
This privacy policy was last updated: 2025-12-10